Marketing using the Internet channel, has forever changed how businesses, public sector agencies, and not-for-profit organizations can interact with their various stakeholders and channel players. This course exposes students to materials and issues including Internet retailing, B2C marketing tactics, Internet consumer behavior, site design and management, integrating Internet channel tactics into the overall strategic marketing plan, international Internet marketing issues, and Internet promotion and advertising. PREREQUISITE COMM-132*. This course is restricted to students enrolled in the 3rd or 4th year of the Commerce Program.
